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TOPAZ Digital installs cutting edge digital signage in more than 500 taxi cabs
Press Release – For Immediate Release
Calgary, Canada ~ April 4th 2016~ TOPAZ Digital today announces that following a successful 6-month trial installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see over 500 cars receive a TOPAZ digital signage solution.
A TOPAZ 7inch display connected to the TOPAZ CMS Media player will be installed in each car ensuring that wherever the car is updates can be pushed to the screen remotely and controlled from anywhere in the world.
The digital signage is being installed to enhance the passengers’ experience when travelling with CO-OP, providing engaging and informative content for their journey whilst offering 3rd party advertising in partnership with local media company Impact Ads to deliver customer related advertising while generating an additional revenue stream to the CO-OP.
Christopher Stammers, CEO of TOPAZ Digital writes “For us digital signage is not a ‘one size fits all’ scenario, we are passionate about creating solutions for our customers and this is a great example where we have created a fully customized solution that meets the specific needs and challenges of our customer”.
Impact Ads will be offering selected advertising space on the displays and due to the average 20minute dwell time and the uniqueness of the location this offers a compelling advertising opportunity for businesses of all sizes across Edmonton.
Uday Kumar, General Manager of CO-OP Taxi states “we are excited about this new partnership with TOPAZ Digital & Impact Ads and see this as a great service to our customers moving forward. When selecting a technical partner it was important for us to partner with a solutions orientated company that could develop a custom solution that fits our specific needs whilst ensuring there were no recurring costs.”
About TOPAZ Digital
TOPAZ Digital has for 11 years delivered innovative signage solutions around the world through its global network of channel partners. More than a traditional display manufacturer they offer a solutions driven approach to everything produced ensuring they are providing technology solutions designed with the application and industry in mind. The brand has been selected by some of the world’s leading companies looking to stand out from their competitors and deliver superior ROI. For more information visit www.topazdigital.com.
About CO-OP Taxi
Alberta Co-op Taxi was established in 1971, by three taxi drivers whose aim was to create a company in which the drivers had a say in the business they were involved in. From the first day of 4 dispatched trips to today, almost 35 years later Co-op has grown to be Edmonton’s largest fleet with over 553 vehicles, 850 drivers and over 5 million calls a year.